Folly Golf was founded in Charleston, S.C., and born from a shared love of the lifestyle it offers—casual, yet full of life.

Founded by four friends who were drawn together by their passion for the outdoors, the beach, and community, we set out to create something different in the world of golf. While two of us are avid golfers, two are, well, not, we were all inspired by the individuality of the skate and surf cultures that defined our childhoods in the eighties and nineties. Our vision was simple: the world doesn’t need another golf brand—it needs one with personality.

At Folly, we believe in playing hard and embracing the journey, whether you’re hitting the perfect drive or slicing into the woods. We exist to create joy, foster connection, and celebrate playing beyond our boundaries through our products, relationships, and involvement in the community.

Charleston’s Lowcountry beauty and artistic spirit inspire everything we do, from the vibrant colors and designs of our products to our commitment to building something authentic and bold in a golf world dominated by the biggest names.